About Nate

National experience. Field-level judgment. One accountable partner.

Nate Minnis brings more than 25 years of retail, restaurant, franchise and operational experience to every assignment.

450+Jimmy John's deals
150+Great Clips deals
100+Smalls Sliders leases
25+Years of experience
25+ years
nationwide

The experience behind E=MC²

Development is not a handoff.
It is a connected system.

Nate Minnis brings more than 25 years of hands-on experience across franchise real estate, development and operations. His career includes more than 450 deals for Jimmy John's, more than 150 for Great Clips and development work supporting Orangetheory Fitness and other growing concepts.

His experience reaches far beyond site selection and lease negotiations. Nate has worked across the entire development lifecycle—from market strategy and real estate through operations, design, construction and opening. That connected perspective helps him anticipate downstream challenges and make decisions that support how each location will actually operate.

Most recently, Nate helped lead the growth of Smalls Sliders from 7 to 53 open locations, executing more than 100 leases across 20 states while coordinating franchisees, brokers, landlords and cross-functional teams. Through E=MC² Development Consulting, clients gain a senior partner who can execute today while building the processes their future teams can inherit.

Work with Nate

What clients gain

Nationwide perspective

Deep familiarity with markets, operators and growth patterns across the country.

Full-lifecycle thinking

Real estate, operations, design and construction decisions made with the entire path to opening in view.

Flexible capacity

Senior expertise deployed where and when the organization needs it.

Processes that scale

Tools, structure and education designed to support the team that comes next.

Ready to move?

Turn your development pipeline into open doors.

Discuss your growth plan